Vintage is a solution to the eco issues surrounding the apparel industry, while also allowing individuality through creativity. For people who are constantly marketed individuality it is truly ironic the lack of individuality in fashion. Most people who consider themselves “fashion forward” fit themselves into prescribed style. A vintage shopper, however, is able to discover her personality through the clothes she picks throughout the periods of our history without having to fit into the fashion trends today. Apparel that is accessible now is not trendsetting but rather trendy for today and “so yesterday” tomorrow. This is partially because clothing has become disposable but also because fashion has slowed in creativity and instead become a pastiche of past trends.
A true fashionista finds originality in the sea of redundancy. It is a myth that in order to be considered fashion forward, you have to fit yourself into a certain look and style. Fashion is not a dictatorship, be brave and bold with your style and find what flatters you! Every fashionista is also an artist, her body is her canvas, and she paints her emotions and wears them literally on her sleeve. Her style exudes her direction in life, her dreams, her emotions, and makes a lifestyle statement. By adding vintage to her closet, she is introducing a whole new realm of originality, while also making a statement about her eco-lifestyle.
By Dow-Yung Kou, LuxEco Editorial
Here are a few more articles on the subject of Fashion Waste:
In the case of our three stores, not only do you support recycling fashion, save pieces of fashion history, celebrate individual creativity and craftsmanship, but directly enable a homegrown husband and wife business that survives and flourishes with your support.
We appreciate our customers and enjoy earning their business with every order placed.
Mike & Tracy